I often get asked the question if a fire department should have a Facebook Fan Page or just a Facebook Friend Page. The answer is simple, Facebook actually prohibits the use of “Friend Pages” for business or organization use. When I give this answer I usually hear people complain that they can’t get enough traffic to their Fan Page without paying Facebook for sponsorships. Departments engaging in social media need to remember, social media strategies are critical for marketing your brand. Creating a positive online image for your organization is all part of fire service reputation management. PR Daily highlighted a great article by Heather Smith on avoiding social media mistakes. Click here to check out the article and find out how you can Steer Clear of 15 Social Media Mistakes.